Here is Henrik.

He works.

Henrik is part of SA's development team and today he is doing listening tests on some prototypes for a new speaker.

The listening test is extremely important, because it's where we tune the sound to perfection.

Some people think that a speaker is just a piece of technology.

A bunch of components that make sound.

It's not like that for us.

An SA speaker is put in the world to create music.

Energy, nerve, presence, rhythm, atmosphere and emotion.

Even with the best measuring equipment, we can't measure a music experience.

We can't put musicality into a diagram.

But we can hear it (and so can you).

We work with the sound of the speaker to get the experience up close and personal.

In the development process, we usually say that we are halfway when the technologies work perfectly.

Here, most people think that the speaker can't be improved and can't go any further. That it can't get any better.

But we call it halfway.

And continues the work.

Doing listening tests.

Adjusts the small details of the sound.

Do more listening tests.

Adjusts a little again.

And suddenly one day it happens.

The music is alive and flows freely from the speakers.

Those moments make SA speakers special.

Our speakers are tested on humans.

That's why we win so many awards.

See a family of speakers where sound has the last word.