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2010-2020 - a fantastic decade in review

The past 10 years have been amazing for music lovers and for audiophiles.

It may have been the most fantastic decade ever!

More and more music has become available on the internet for everyone to discover and enjoy.

More music is written and published now than during any other time in history.

We even buy more acoustic guitars than ever before!

Streaming services have continuously upgraded sound quality and we’re now able to enjoy streamed music in a higher quality than through any physical media.

Artists are able to publish music directly from their home studios to audiences all over the world thanks to digitalization.

We are truly closer to the artists than ever before

Today, we listen to music everywhere. In the metro, in the car, on the bicycle, when doing sports and in the living room.

Well, actually in every room of our homes!

We use all kinds of technology to enjoy the music we love. Smartphones, computers, servers, CD players, Super Audio CD players, cassette decks … and … of course … turntables.

At System Audio, we arrange vinyl fairs at our loudspeaker factory

In fact on March 28, 2020 we celebrate our 10th vinyl fair and you’re welcome!

Vinyl is still the biggest music format with more than 600 million songs published (only 180 million on Spotify).

Genuine music lovers still turn to vinyl to get access to all of this music.

In the middle of the past decade, the loudspeaker celebrated its 100th anniversary.

Being a Danish loudspeaker brand, this anniversary was particularly amazing, as the loudspeaker is a Danish invention.

100 years ago, the loudspeaker brought music into people’s homes along with a lot of equipment, cables and buttons.

Music has been digitally recorded since the 80’s (yes, including music for vinyl records) and the past decade has seen incredible steps forward for digital technology.

There are now digital solutions for everything that used to be analog.

The only way to seriously improve the loudspeaker is to implement smarter technology.

So we decided to digitize our loudspeakers

WiSA is a technology that transmit music digitally and wirelessly instead of a loudspeaker cable. With WiSA there is no loss, no compression, no coloration, nothing added and nothing taken away from the music.

Digital signal processing allows us to work with the sound in the loudspeaker like never before.

Digital technology together with fine acoustic design and incredibly solid mechanical construction helped us to create SA legend silverback, a family of digital active loudspeakers.

You can now:

• Enjoy music with a more life-like and musical sound
• Hear all the instruments even at low volume
• Experience deeper bass than ever before
• Finally enjoy the true dynamics of the recording
• Save up to 80 % of electrical power compared to a traditional music system

It is the biggest technological breakthrough in audio for 30 years.

If you haven’t visited a HiFi store in 5 years, it’s time to go there now

The most amazing thing about the past decade is that almost no technology or format have disappeared.

Technology is no longer a battle between A and B.

It’s not a battle between true believers and lost souls.

We are still going to have analog music systems with cables and buttons and passive speakers.

There's room for ambitions of all kinds.

Digital technology allows us to move the loudspeaker forward.

But we will continue to produce passive loudspeakers for good traditional music system (like we’ve always done)

However, we will enjoy that SA saxo 7 active has been awarded Wireless Loudspeaker of the Year in Germany and SA legend 40 silverback is Product of the Year in Norway.

But we will start the new decade just like we started the old one.

We say: “Guys, it’s all about the loudspeakers”.

Enjoying great music is all about the quality of the loudspeakers.

Never forget that.

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Here is one of the secrets inside our hub

Look closely at this photo.

It shows a High End processor inside the hub for our wireless SA legend silverback speakers.

It operates 10 times faster than the processor you find in normal wireless speakers.

The speed is important for the latency of the hub.

And the super short latency (2.6 milliseconds) means that we can have HDMI in our hub.

You can (in other words) use our wireless SA legend silverback speakers with a TV.

Read about SA legend silverback

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New wireless speakers: Now, it gets easy to be a music lover

The most important testmagazine in the Nordic countries elected our wireless speakers “Best Speaker of the Year”. Now the 2nd generation is here to give you even bigger experiences.

The new SA saxo 3 active and SA saxo 7 active bring you the authentic and musical sound, for which we are renowned at System Audio. Together with your smartphone they are also a complete, wireless music system. The speakers and your smartphone are all you need to play your music in super quality.

Imagine this: You’re just coming home from work or a run with your favourite track playing in your headphones. You step through the door, unplug the headphones from your phone and, a few seconds later music flows from your SA speakers and fills the room with a big and rich sound that you can’t even believe such speakers are capable of.

The only thing you need to do is to adjust the volume to your mood.

The new wireless SA saxo 7 active is a complete music system

Easy to live with

Our two new wireless speakers are created for you who wants to live and listen. You live an active life and you appreciate when things function in the right way.

You don’t need to sit and listen “seriously” to notice the details of the music. As an entirely new feature of the speakers, we built them to provide fantastic sound even when you move around your home, have a lovely time with kids and friends, cook, or have a party.

You don’t even need to have bring the phone to change the music. The speaker's remote control automatically connects to your phone, so you control the music experience from there.

It’s so easy that you need to try it to believe it.

SA saxo 3 active deliver big sound and it's easy to place

 

Great sound experiences from all your media

Great sound is – and has always been – our DNA and lifeblood. Over time, we have developed many unique solutions to create dynamic and rich sound from the small speakers that are easy to live with in your everyday life.

With SA saxo 3 active and SA saxo 7 active, we did it again.

The built-in amplifier is newly developed and has a so-called adaptive bass, which makes the bass notes naturally audible even when the volume is turned down. This is a unique feature for the new speakers, and it will give your music experiences an extra boost.

If you wish to, you can also connect a CD or record player, DAB+, PC/tablet (wirelessly) or even your TV. Here, you will get an incredible sound with no limits.

The drive units themselves are also specially developed for the new speakers. We don’t want to talk your head off with the technical specifications, but among other things, the tweeter have a patented acoustic lens, which distribute the sound and this is the reason why you can enjoy impressive sound quality in the entire room.

Left: SA saxo 3 active. Right: SA saxo 7 active. The remote control is included with both

 

See and hear our wireless news

Our speakers are in an entirely different league than the mega store’s plastic speakers. That’s why you’ll only find them in places where people love great sound. Here you can seek out the speakers that suit your ears and your home interior.

Try lifting them – you’ll immediately notice the quality. See their beautiful finish. Listen – it’s amazing how well they play.

And when you come back home with your new wireless SA speakers, they are easy to place discretely on a shelf or mount onto a wall… After that, it’s just to turn up the volume and enjoy life and the sound for many years to come.

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Steve Jobs did nothing for great sound. Now something is happening

The iPhone opened the world for music lovers and made music available to all of us.

The only challenge was that the sound was never really good.

• The internet was slow

• Music services delivered poor sound quality

• There was no standard for high quality wireless audio

It is now all in place and 2018 opens a big opportunity for change for music lovers.

A change where we no longer have to choose between great sound or ease of use.

Now we can have both.

The internet is fast, music services provide great sound and there is a standard for high quality wireless audio.

Now, we only need loudspeakers for the new era.

Wireless speakers that deliver true High Definition audio quality from your mobile phone.

Because we don’t need other devices in than the speakers. We don’t need equipment that is difficult to use. Or cables.

Instead, we give you:

• Seamless operation of multiple wireless speakers in multiple rooms

• Seamless upgrade from stereo to 7.1 surround

• Hassle free and wireless connection of your TV

The new speaker family is called SA legend silverback.

Tell me about the world's first upgradeable and wireless speakers

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Our amazing year. Here are the highlights of 2017 at System Audio

In 2017 we presented 8 new speaker models and the international press gave us 10 great reviews. We arranged vinyl fairs, mini-concerts, lectures on music and much more.

In 2018, our customers will be among the first in the world to own 100% digital wireless speakers. Read about the amazing news in the end of this post.

Here's our 2017.

Our most ambitious speaker top rated

Scandinavian test magazine Lyd & Billede gives SA pandion 50 a Special Recommendation which makes us very proud.

Read the test, and see the German review, which calls SA pandion 50 “a sound sculpture with outstanding musicality".

Don't forget, the thorough review from the specialists at Hørerlebnis, that calls our top speaker: Danish Dynamite.

SA saxo 1 in new version: Amazing musicality in compact speaker

Our small and extremely successful SA saxo 1 was upgraded in 2017 and the Germans called it "Klangsensation ab 200 Euro".

Put it on a shelf or hang it on the wall. SA saxo 1 is immensely musical no matter what music you hear. Read about the upgrade here.

Show me SA saxo 1

Vinyl fairs with live music at our factory

Our vinyl fairs has almost become a cultural event in Roskilde. The warehouse is transformed into a marketplace with hundreds of guests, 10,000s of vinyl records and people having a good time.

People hear live music (this time with Julie Ellinor) and author Jan Poulsen keeps his beloved lectures on music. This time he talked about punk that celebrated its 40th anniversary.

We went searching for the best upcoming band in Denmark

We want to support upcoming bands that care about sound quality. So together with our 14,900 blog readers, we went looking for Denmark's best upcoming band. We wanted to give them our Sound Award.

See the winner and hear the music.

Created for people who love great sound, but not big speakers

A lot of music lovers have a problem because small loudspeakers are not good enough for them.... while large speakers take up too much space living room. What should they buy?

The answer is: The new SA saxo 40, a small floor speaker with surprisingly big sound.

New speaker Specially Recommended by the press

The new SA saxo 50 had not been on the market long before the press gave it their recommendation with the words: "Balanced and dynamic sound with high air guitar factor".

"Easy to find space for and suitable for all types of music" . Read the test

Show me SA saxo 50

School classes take lessons at our factory

When we are not producing loudspeakers, we have school classes that take lessons at our factory.

This is done in collaboration with the local public school and the concept is called Open School.

The children experience that their knowledge of cooperation, mathematics and language have a purpose in the real world and that knowledge has value.
In this way, we hope that the children find it even more important to go to school.

Read about our Open School activities and how the children experience it

Luxury speaker impresses reviewers

“We don’t recall a pair of speakers which charmed us so completely from the moment we played music through them”, they said about our beautiful diamond, SA pandion 5.

In this Scandinavian test, they say:“At Jazz at the Pawnshop, the atmosphere of the Swedish jazz inn is so vibrant that you can smell the cigarettes and beer."

We think that SA pandion 5 is the best compact speaker we have ever made.

Use our factory for your event

Large and small companies often use our factory for their own work. They did it again in 2017.

Our place is suitable for everything from strategy seminars, kick-off meetings or a work-away day outside the office. Big or small.

Send a mail and let's make an appointment. We love having guests

 

Here you get extra Oomph to your sound

Our active subwoofer SA saxo sub 10 has been upgraded with an even more powerful amplifier. See this great subwoofer and read how it adds extra Oomph to your sound.

SA pandion 30: Speaker of the Year

It was a special moment when SA pandion 30 was awarded Loudspeaker of the Year in the ambitious category: top class.

In the US, they are surprised about the beautiful Dane with the incredible sound.

3D print your own speaker stand

It is extremely beneficial to the sound, to angle a compact speaker slightly towards the listener.

A small, simple stand can improve the loudspeaker dramatically and make it sound like a more expensive loudspeaker.

Subscribe to our blog and be among the first to get access to the world’s first 3D-printed speaker stand.

Our 6th vinyl fair was a release party

The Bowdashes play amazing rock. We are proud that this band chose to premiere their first release during our vinyl fair. Follow the link and follow The Bowdashes.

Author Jan Poulsen lectured on his brand new book about Iggy Pop. After Bowie's death, there has been a new interest in Mr. Pop because of his close relationship with Bowie.

Not all record players sound great. Choose with your ears

Vinyl is incredibly hyped. Many people buy a record player without hearing it first and it's really a shame. Many record players do not sound very good at all.

During our 6th vinyl fair we had a well-attended presentation where Peter Sejersen from KT Radio played 3 record players, inviting the guests to hear the difference themselves.

No one doubted that record players are as important as loudspeakers: they must be compared with others before buying.

The new SA saxo 30. Great sound and simple design

People who are not listening to music very often should meet SA saxo 30. Music lovers praise this speaker for its ability to involve them in music.

You want to hear more when the music sounds as big as this. The sleek design makes it easy to place in the living room.

Google has sold 55 million Chromecasts in 2017. And yes, we're happy about it

Google Chromecast is a smart device, that you easily put on your wireless SA speakers to get a lot of new features.

Chromecast gives you better audio quality, multi room (simple operation of multiple speakers in multiple rooms) and a smart overview of all your music and movies in the free app: Google Home.

At SA, we are pleased with Google's success, because it brings our good sound to more people.

The new SA saxo 70 is Spitzenklasse

It does something amazing with music. The most captivating thing about SA saxo 70 is its precise and rhythmic presentation of the music.

You hear no uncertainty, but only live musicality. SA saxo 70 a loudspeaker that’s been created to entertain.

German reviewers put it in the Spitzenklasse.

Kris Herman held a mini-concert at our factory

He is an intense, original singer. Therefore, of course, we were proud when Kris Herman came by and gave a concert at the office.

The new SA saxo 5

Sound with muscles. SA saxo 5 presents the music in a delicate and vibrant way. Serve everything from techno to smooth jazz. The SA saxo 5 brings you the music with a playful ease, and it is even easy to set it up to function correctly.

 

181 test pilots help us develop the loudspeaker of the future

Our test pilots are a group of people that we take very seriously.

They are involved in our listening tests and we discuss product design with them. We use their input to make decisions about technology etc.

In 2017, we welcomed 43 new test pilots and we have used their valuable input throughout the year.

Real jewel in Spitzenklasse

SA mantra 5 is an incredibly well-built compact speaker that has inherited its technologies from the precious SA pandion 2.

Stereoplay, the German test magazine, has looked at it and placed it in the Spitzenklasse. We are incredibly happy for that.

Show me SA mantra 5

 

The new SA saxo 10

The saxo chameleon. Use SA saxo 10 as the center speaker in your very own home cinema or use it in your music system because you like energetic and great sound. SA saxo 10 performs equally well for both.

Author Jan Poulsen held two lectures at our factory in 2017

His lectures are stardust. Jan Poulsen has met David Bowie, traveled with Dizzy Mizz Lizzy and knows many of the stars in music.

In 2017 he held two lectures at the speaker factory, and opened fascinating stories from the world of music.

New 380 Watts amplifier in subwoofer

SE200 was upgraded in 2017 with our brand new 380 Watts amplifier. And what a change! We are among the few who test our products on real people (our test pilots).

Their effort will be heard clearly when it comes to the precision of the sound. Not many subwoofers that can follow SE200 when it unfolds.

Two speakers. That’ s all

It is the music system of the future.

In 2018, we present a speaker family called SA legend silverback, which are some of the world's first true 100% digital wireless speakers.

We have moved the technology into the speakers and upgraded and digitized it all, so the music system only consists of two wireless active speakers.

No equipment, no buttons, no wires and no hassle. Only crystal clear sound like you’ve never heard it before.

Tell me the story about SA legend silverback

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New amazing finish: SA saxo 70 now in satin black

Nothing is more stimulating than experiencing your music on SA saxo 70. Now this master of entertainment is available in a new and cool finish.

Loudspeakers are often the weakest part of a music system.

Wonderful music stumbles on the finish line and becomes pale and dull because the speakers are either too bad, too small or just miserably designed.

That's not the case with SA saxo 70.

It is Specially Recommended by the press for its vibrant and well-tempered style that brings energy to any kind of music.

Like all SA speakers, it is created in love for music, and you hear clearly that the sound has been tested and developed by music lovers.

Now, this amazing speaker is available (without extra charge) in a new and smooth satin black finish that makes the simple design appear even stronger.

We have installed invisible magnets in the speaker, so you do not have to look at those plastic knobs you find on most speakers.

It is available now.

See SA saxo 70 here

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System Audio A/S
Klosterengen 137 L
4000 Roskilde. Denmark
CVR no. 13862788
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