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Ole Witthøft
How to combine good sound and minimalist interior design
It’s so annoying. To be gathered together with other people in a room with poor acoustics. We can’t understand what others are saying, and the […]
Ole Witthøft
The question you never ask about loudspeakers. Although you ought to
When we go grocery shopping, we want to now what’s in the products we buy. Does the ketchup have tomatoes? Is the chicken from a […]
Ole Witthøft
Tested on humans. Henrik is one of them
This is Henrik. He is working. Henrik is part of the SA design team and today he doing listening tests on some prototypes for a […]
Ole Witthøft
We left our lab to design loudspeakers for real people
We threw our corporate uniforms on the floor and raced out of the lab to start the design process of our new loudspeaker. We would […]
Ole Witthøft
What does Watt mean?
Some people talk about Watt when they want to evaluate the quality of a loudspeaker. Watt is a unit for measuring electrical power and the Watts of […]
Ole Witthøft
SA mantra 5 is going to rock your world
Prepare yourself for a surprise. You may have heard a great compact loudspeaker once. You did'nt believe your eyes and your world was forever changed. […]
Ole Witthøft
How we fooled our multinational competitors
Our wireless speaker is Product of the Year in the biggest Scandinavian test magazine. It is a great achievement that puts SA ahead of multinational competitors, that […]
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