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Ole Witthøft

How to combine good sound and minimalist interior design

It’s so annoying. To be gathered together with other people in a room with poor acoustics. We can’t understand what others are saying, and the […]
Ole Witthøft

The question you never ask about loudspeakers. Although you ought to

When we go grocery shopping, we want to now what’s in the products we buy. Does the ketchup have tomatoes? Is the chicken from a […]
Ole Witthøft

Tested on humans. Henrik is one of them

This is Henrik. He is working. Henrik is part of the SA design team and today he doing listening tests on some prototypes for a […]
Ole Witthøft

We left our lab to design loudspeakers for real people

We threw our corporate uniforms on the floor and raced out of the lab to start the design process of our new loudspeaker. We would […]
Ole Witthøft

What does Watt mean?

Some people talk about Watt when they want to evaluate the quality of a loudspeaker. Watt is a unit for measuring electrical power and the Watts of […]
Ole Witthøft

SA mantra 5 is going to rock your world

Prepare yourself for a surprise. You may have heard a great compact loudspeaker once. You did'nt believe your eyes and your world was forever changed. […]
Ole Witthøft

How we fooled our multinational competitors

Our wireless speaker is Product of the Year in the biggest Scandinavian test magazine. It is a great achievement that puts SA ahead of multinational competitors, that […]
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