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The question you never ask about loudspeakers. Although you ought to

When we go grocery shopping, we want to now what’s in the products we buy. Does the ketchup have tomatoes? Is the chicken from a free-range farm? Were the apples sprayed with pesticides? And so on. We want to know if the manufacturer of the product has the same interests as us. But people who […]

Tested on humans. Henrik is one of them

This is Henrik. He is working. Henrik is part of the SA design team and today he doing listening tests on some prototypes for a new speaker. The listening test is extremely important, because this is where we adjust the sound to be perfectly in place. Some think that a loudspeaker is only a piece […]

We left our lab to design loudspeakers for real people

We threw our corporate uniforms on the floor and raced out of the lab to start the design process of our new loudspeaker. We would like to see how people live with music and sound at home. Designing good loudspeakers is a process that involves a lot of experiments and focus on technology. The design […]

What does Watt mean?

Some people talk about Watt when they want to evaluate the quality of a loudspeaker. Watt is a unit for measuring electrical power and the Watts of a loudspeaker is the effect that a loudspeaker can withstand under specific conditions. It is good to know how many Watts a loudspeaker will tolerate, but it is equally important to […]

SA mantra 5 is going to rock your world

Prepare yourself for a surprise. You may have heard a great compact loudspeaker once. You did'nt believe your eyes and your world was forever changed. Since then, you have heard many great compact loudspeakers and you may not be so easily impressed anymore. Until now. Almost like a jewel case SA mantra 5 is going to […]

How we fooled our multinational competitors

Our wireless speaker is Product of the Year in the biggest Scandinavian test magazine. It is a great achievement that puts SA ahead of multinational competitors, that are a hundred times bigger than us with tens of thousands of employees. Here is our secret weapon. It almost sounds crazy. The wireless speaker from a small factory in Roskilde […]
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